The Commercial Zen of Muji - The New Yorker

Anyone who has watched even one season of “Mad Men” knows that fantasy is the basis for the best marketing. What could be cooler than a brand whose branding seems incidental, or better yet, completely organic? The answer, for Muji, is a neat paradox, like a Zen koan: massive minimalism through perpetual growth.

The Commercial Zen of Muji - The New Yorker

Last month, the Japanese life-style brand opened an eleven-thousand-square-foot flagship store on Fifth Avenue.

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