Friday, February 27, 2009
Apple's iPhone is a hit everywhere in the world — except for Japan.
It turns out that Apple's video-playing, music-downloading, motion-sensing handset is just too, well, backward for the Japanese market.
In fact, the iPhone is such a flop in the Land of the Rising Sun that it's being given away free with a 2-year contract, Wired News reports.
Adding insult to injury is the fact that carrier charges are a lot cheaper in Japan than they are in the U.S., and Apple hasn't learned to compete.
Few Japanese want to pay $60 per month to use a phone that can't shoot video, receive TV signals or text-message photos.
"The pricing has been completely out of whack with market reality," one expert on the Japanese cell-phone market tells Wired News. "I think they [Apple and its partners overseas] are in the process of adjusting to local conditions."