One in four Japanese are over 65; by 2035 it will be one in three.

Many societies are ageing, from America to China, but Japan has a head start. One in four Japanese are over 65; by 2035 it will be one in three. So the country is serving as the world’s laboratory for selling to older consumers. Elderly Japanese outspend younger ones, says a study by the Boston Consulting Group. They now account for two-fifths of personal consumption http://econ.st/1FnWTZr

Chasing the grey yen

The perfect car for youngsters like us DESIGNING underwear to fit human curves is tricky. For decades, Wacoal, a global manufacturer of lingerie based in Kyoto, has...

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