Japanese author Koji Suzuki, of the 1998 Hollywood film "Ring," poses with toilet paper rolls printed with drawing of a ghost on them to promote the product in Fuji, central Japan, Saturday, May 23, 2009. The product, dubbed "Japan's scariest toilet paper," carries Suzuki's latest horror story "Drop" for release next month. The toilet paper roll would be "a horror experience in the toilet," manufacturer said. (AP Photo/Kyodo News)
TOKYO (AP) — In a country where ghosts are traditionally believed to hide in the loo, a Japanese company is advertising a new literary experience — a horror story printed on toilet paper.
Each roll carries several copies of a new nine-chapter novella written by Koji Suzuki, the Japanese author of the horror story "Ring," which has been made into movies in both Japan and Hollywood.
"Drop," set in a public restroom, takes up about three feet (90 centimeters) of a roll and can be read in just a few minutes, according to the manufacturer, Hayashi Paper.
The company promotes the toilet paper, which will sell for 210 yen ($2.20) a roll, as "a horror experience in the toilet."
Toilets in Japan were traditionally tucked away in a dark corner of the house due to religious beliefs. Parents would tease children that a hairy hand might pull them down into the dark pool below.
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