2008年3月23日 星期日

'ambassador' Doraemon

THE BUZZ: BREAKING ENTERTAINMENT NEWS

Japan's new 'ambassador' is drawn to the job

AP

Tokyo -- Japan has created an unusual government post to promote animation, and named a perfect figure to the position: a popular cartoon robot cat named Doraemon.

Foreign Minister Masahiko Komura appointed the cat as "anime ambassador" at an inauguration ceremony yesterday. Komura handed a human-sized Doraemon doll an official ambassador's certificate, along with dozens of "dorayaki" red bean pancakes - his favourite dessert - piled on a huge plate.

The appointment is part of Japan's recent effort to harness the power of pop culture in diplomacy.

Japan created an International Manga Award last year under comic-book enthusiast and former foreign minister Taro Aso.

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