Coca-Cola’s Move to Juice Up Sales in Japan: Add a Splash of Booze

Coca-Cola’s Move to Juice Up Sales in Japan: Add a Splash of Booze

By TIFFANY HSU and HISAKO UENO

The soft drink giant said it was venturing for the first time into the so-called alcopop category in Japan, offering a drink that mixes alcohol with flavored sparkling water.