Staff of Caloria Japan Co. pack apples bearing messages of low-calorie love (some of which offer a new way of spelling the holiday's name) into boxes prior to Valentine's Day. (MASARU KOMIYAJI/ THE ASAHI SHIMBUN)
AOMORI--Apples imprinted with a message of love are finding favor with folks hoping to woo diet-conscious romantics, according to Caloria Japan Co. in Towada, Aomori Prefecture.
Men especially are buying the locally grown Valentine's Day treats for their sweethearts.
Nationwide sales through the company's website have spiked ahead of Sunday.
In Japan on Valentine's Day, women generally give gifts of chocolate to men, while both sexes exchange gifts in other countries.
This year, one man custom-ordered an apple imprinted with the words, "Marry me," a Caloria official said. The company takes orders by phone or online for its apples, which can bear any message desired, even advertisements.On March 14, called White Day in Japan, men are expected to repay those admirer